[Essaouira, Morocco] — “Will we be able to see the goats in the trees?”

I’d read about them for years, had seen picture and always wondered: “Why are the goats in trees?”   Now I wanted to see them.

The drive from the Atlas Mountains was long and a little painful, you basically have to drive back through Marrakesh, then two and half hours driving across the barren plains to Essaouira on the coast. But as we were getting close to Essaouira, the driver quickly pulled over to the side of the road.

GOATS!

After the initial fun reaction, we soon realized this was a tourist sham. The reason why the goats were bleating was because they were put up there by the guys standing there waiting for a tip. Totally bummed. We asked our driver.  “They climb for the argan nuts. But this is for tourists.” was all we got. We didn’t see them eating any nuts. We didn’t even see nuts.

Goats in trees… always funny.

But a couple of days later, we saw the Real Deal. Goats in trees!  Off on the side of the road. A whole herd, chomping away like crazy, not even paying attention to us, some standing on their hind legs as tall as me, others getting all up in that grill. And then a half mile later, another heard. We felt better. But, admittedly, the first goat tree was beautifully art directed.

Le Jardin des Douars — The Perfect Boutique Hotel in Essaouira

I’d heard so many meh things about Essaouira that I had low expectations. We booked a last minute trip to Morocco over the busy Christmas season and had two nights to infill between Marrakesh and the Atlas Mountains, most of all the cool places in other parts of Morocco were booked.

But finally found one last cool place on Tablet Hotels outside Essaouira — a beach town on Morocco’s windy western coast.  Wow, what a surprise.  About Essaouira and the hotel.

Le Jardin des Douars. About 20 minutes outside of town, nestled in a thicket of bushy trees, you’d hardly know it was there. We pulled  down a sharp bumpy road, into the main gates and a huge garden opened before us, the stone path zigzagging between trees and shrubbery planted just-so. It was paradise. The online pictures didn’t do it justice at all.

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You can smell the sea air this far inland, the hills dotted with blown piles of sand and scrub.  Essaouira is on the Atlantic coast so you can surf, ride horses on the beach or just have a nice fish dinner overlooking the ocean. We did none of that. Instead, we mostly just hung out here for a couple of days, made a couple of trips into the souks, ate long dinners and napped. It was pure heaven. 

The French family that owns/runs this place have impeccable taste and style and the grounds show it. It’s only a two hour direct flight from France, so you could tell that this place was designed more for people escaping the cold winters to just hang out in the warm sun vs. discovering Morocco.  Most of the people we saw rarely left, just hung by the pool. So this is like France’s Mexico.

The resort… and I will call it a resort, even though it’s small… is like its own island, self contained, beautiful. From the rooftop of the main building you can see the whole surrounding valley. A homely small river trickles below the property.

There are many rooms in the main building, but then half dozens of other tucked into restored villas tucked around the grounds, all interconnected by the most incredible landscaping. It looks like they’re even adding more villas and rooms on the edges of the property.

The hotel is spread across many acres, several villas housing several rooms each, all interconnected by the most incredible landscaping. 

The Mogador Suite at Le Jardin des Douars

I was down to the wire, they had one room left when I booked. The Mogador Suite — Mogador was the Portuguese name of Essaouira until the mid 1960s — so I pounced on it. The pictures online were a little weird, it was hard to tell if it was cool or a dump. But walking through the front door I knew instantly it was perfect. Two stories tall, two bedrooms, all dipped in deep rich blood red, dark oranges and pinks, light streaming through the arched windows. A gigantic private terrace was on top.

Seriously, this place was incredible and another incredible Moroccan bargain for what you get. The level of service, style and grounds could easily be hundreds of dollars more per night. This huge suite we had was less than four hundred dollars a night… at peak season!  Many rooms start at a hundred and twenty a night.

You should definitely come here — but book more than the two nights we did, so much more to enjoy in this area… can’t wait to come back.

Dining at Le Jardin des Douars

Shopping the Souks In Essaouira

Maybe it was the cool sunny air of winter, but Essaouira wasn’t crowded at all, the Medina much cleaner than expected and we shopped the shit out of the souks. (I don’t typically shop, but have a new house I have to fill!). I thought the merch was better than Marrakech, prices cheaper, souksters friendlier and more fun. We laughed endlessly with all the shop owners. And went back again and again to pick up things we couldn’t get out of our heads. 

I thought the merchandise was better than Marrakech, prices cheaper, souksters friendlier and more fun.

My humble advice: walk thru the Medina in Marrakesh to check it out, get dusty, watch The Crazy, dodge the scooters and get your shoes muddy, but save your souk buying for Essaouira. Such a much more enjoyable experience. Everywhere was sunny and clean, more hospitable.  The Medina in Essaouira is so good, it’s a UNESCO World Heritage Site, so you know its good. 

Essaouira is right along the ocean, with a big broad beach that cuddles the whole city. I was expecting it to be dirty and dingy, but it was clean and bright. People surf, ride camels and run along the beach. There are a bunch of great restaurants lining the broad beach road.

It’s outside the proper medina, lower righthand corner of the map, in an area of higher-end shops. In a big top floor apartment. Better quality. Less haggling. More what you want than just cheap stuff.

You trundle up a few flights of stairs, up a stairwell that smells like Jasmine and Sandalwood, past a couple of apartments and then see a sign that says “Ring the bell if nobody answers.” You walk inside and it’s like an actual apartment, a big one, all white with skylights and geometric tile up to your hip. With delightful things spread all about the various rooms.

They focus on cool things you want, made by local craftsmen, using traditional techniques but with a modern design style. Some new. Some old. Things are set up in the hallway, living room, bathroom, bedrooms and kitchen of this sprawling flat. Just like you’d use it. Lovely.

I read later (natch) that it’s actually from the same tasteful tastes of the woman who owns the restaurant next door and the hotel across the alley, all under the same Mandada name. Found some cool sconces match a lamp I found in Marrakech. But for a fraction what I paid there…  We went back several times. 

— Last visited December 2019, Post Updated October 2024 — 

More Information About Essaouira & Le Jardin des Douars

Essaouira

Here are some other great hotels in Essaouira from the great website i-escape.com.

Here are links to all my other posts for my stays in Morocco. Here’s a great Best of Morocco article in Town & Country.  Here’s a great article from The Telegraph on the best things to do over a weekend in Essaouira. And another weekend review from Forbes. An Essaouira guide from Intrepid Travel, a tour leader/booker.

Here’s a great article on this beach town from the UK’s The Independent. A great article about this boho chic town in The Evening Standard.  And there are several online articles and guides from the UK Conde Nast Traveller. And the US version with day trip advice. Great article in Vogue on the off-the-beaten path.

Le Jardin des Douars

Here is the listing for the hotel on Mr & Mrs Smith. On Tablet Hotels’ website, where I booked my stay. And on Lawrence of Morocco’s cool website.

Here’s a beautiful story in Harper’s Bazaar.  And a solid in The Telegraph.